Wednesday, May 19, 2010

Macho men...

We shoot unashamedly for the male, and that's somewhat controversial. But our feeling is that it's tougher to reach men
than it is women. Men seekers are real tough to find.

So if we set our standards at reaching unchurched males, in doing so we'll probably reach larger numbers of females.

Bill Hybels, founder of the mega-church, Willow Creek

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